Everything about Alfred Peet totally explained
Alfred H. Peet (
March 10,
1920 –
August 29,
2007) was a
Dutch-
American entrepreneur and the founder of
Peet's Coffee & Tea. He is most famous for introducing custom
coffee roasting to the United States.
Biography
Early life
Peet was born in
Alkmaar,
Netherlands, where his father ran a small coffee roastery before
World War II. After the war, Peet left London, where he'd apprenticed with a coffee and tea company, and worked as a
tea taster in the
Dutch East Indies and
New Zealand before immigrating to
San Francisco in 1955, where he worked in the coffee importing industry.
Coffee roaster
After becoming dismayed at the poor quality of coffee in the United States, he opened his own coffee store in
Berkeley, California, in 1966, and soon opened new stores in
Oakland and
Menlo Park.
Peet taught his style of roasting beans to
Jerry Baldwin,
Zev Siegl and
Gordon Bowker, who took the technique to
Seattle and founded
Starbucks in 1971. Peet is widely credited with starting the specialty coffee revolution in the US. Among coffee historians, Peet is labeled as "the Dutchman who taught America how to drink coffee."
Peet sold the business in 1979, but remained a coffee buyer until 1983.
Retirement
After retiring from the coffee business, Peet moved in 2001 to
Ashland, Oregon, where he died in August of
2007.
Further Information
Get more info on 'Alfred Peet'.
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